6:13 AM
JWU NSO
Check out this article about the JWU Shark Tank competition!
http://www.jwu.edu/content.aspx?id=57909
http://www.jwu.edu/content.aspx?id=57909
Big City, Big Dreams, Big Win
The CLA conference in New York City, held November 17-19, 2011, offered students the opportunity to develop and strengthen their professional abilities in creating winning teams, conflict management, and developing strategies for effective communication. .
DECA Day in Boston
A day in the great city of Boston, students put their knowledge to the test in mock competitions in front of professional judges. They were able to network with other students from various colleges and provided useful tips to the presenting secrets. Take a look and see what they learned.
NSO Newport Day
Check out a day filled with fun and activities. Students loaded up the vans and adventured off to take some lessons on how to surf. While browsing around town students stopped and paid a visit to Professor Chilabato. (shown in picture above)
Gallery Night
NSO students enjoyed a variety of events throughout the month of October, one of which was Gallery Night Providence. Gallery Night provides a great opportunity for the public to discover the city’s arts scene. On the third Thursday of each month, from March through November, galleries throughout Providence open their doors free of charge.
Friday, January 13, 2012
Wednesday, January 11, 2012
CAA is traveling to NEW YORK CITY Friday January 20th
Come join us and visit the United Nations, have a private tour, hear from a PR representative and travel to Chinatown for dinner. See the city, meet new people and learn about the relationship between China and the U.S.!
The goal is to have a balance mixed of domestic, Chinese, and international students to promote cultural exchange around the topics of community service, social entrepreneurship, and economic development.
Times:
Departure 6:00am (Kennedy Plaza)
Return 7:00pm (NYC)
Fee:
$25 for NSO members.
(payment deadline Tuesday Jan 17th)
The fee includes round-trip bus and guided visit to the United Nations, tour of Chinatown, and of course a meal!
If interested please contact:
Lindsay Tarnoff at Lindsay.Tarnoff@jwu.edu
The goal is to have a balance mixed of domestic, Chinese, and international students to promote cultural exchange around the topics of community service, social entrepreneurship, and economic development.
Times:
Departure 6:00am (Kennedy Plaza)
Return 7:00pm (NYC)
Fee:
$25 for NSO members.
(payment deadline Tuesday Jan 17th)
The fee includes round-trip bus and guided visit to the United Nations, tour of Chinatown, and of course a meal!
If interested please contact:
Lindsay Tarnoff at Lindsay.Tarnoff@jwu.edu
Wednesday, December 21, 2011
2012 NE Regional Conference Registration OPEN
Test your competition and management skills against other college students. Top medalists qualify for ICDC and the National PBL Conferences.
Tuesday, December 13, 2011
Shark Tank: Be Your Own Boss Day
Johnson & Wales University and the International Center for Entrepreneurship bring you the very first Be Your Own Boss Day!
Be Your Own Boss Day (BYOB DAY) will be held at the JWU Pepsi Forum on Tuesday December 13, 2011 from 10am to 3pm. This event is for all students and recent graduates who are interested in finding out more about Entrepreneurship and want to start their own business!
The day is going to be filled with fun and interactive events and games! We are also having Alumni, old and new, and Skype with us from around the world! They will be talking about what they are doing now and will be able to answer any of your questions!
PARTICIPATE IN THE JWU SHARK TANK! Have you ever had an idea that you thought could be turned into a business? Maybe you already have an idea and are setting a business plan? Here's your chance to compete for some start-up money for your business. You can qualify to particpate in our Shark Tank and be judged by your peers, faculty, and alumni! APPLY ONLINE at www.jwusharktank.com!
The day is going to be filled with fun and interactive events and games! We are also having Alumni, old and new, and Skype with us from around the world! They will be talking about what they are doing now and will be able to answer any of your questions!
PARTICIPATE IN THE JWU SHARK TANK! Have you ever had an idea that you thought could be turned into a business? Maybe you already have an idea and are setting a business plan? Here's your chance to compete for some start-up money for your business. You can qualify to particpate in our Shark Tank and be judged by your peers, faculty, and alumni! APPLY ONLINE at www.jwusharktank.com!
Tuesday, November 22, 2011
Big City, Big Dreams, Big Win
By Samantha Wilber
Business Management and Marketing, 2012
“Where Today’s Students Become Tomorrow’s Leaders”, an inspirational message behind the Collegiate DECA Leadership Academy’s (CLA) mission to help students improve their leadership abilities and build self-confidence. The CLA conference in New York City, held November 17-19, 2011, offered students the opportunity to develop and strengthen their professional abilities in creating winning teams, conflict management, and developing strategies for effective communication. The conference was not only educational but provided a means of networking with business professionals. Some students received job offers, others obtained valuable internship opportunities, and many had an experience that will help shape their professional character. The conference welcomed approximately 380 students from 35 different colleges all over the United States. Seven students and I, from Johnson & Wales University’s Providence campus, accompanied by experiential education coordinator Leslie Migneault, attended this conference.
On Thursday November 17th we boarded the Amtrak in pursuit of the big city. As the train grew close to approach our destination, I saw for the first time the bright lights of the New York City skyline and was amazed by its beauty. Not only was the trip an opportunity to compete, it also gave my peers and I the opportunity to explore the city.
The first night in the city, I immediately chose to walk to Time Square and see what all the hype was about. As marketing and advertising is my passion, I was overwhelmed by the creativity and amount of media streaming all over the buildings from the rooftops all the way down to the sidewalks. I was dazed by the fact that the commercial use of space was so brilliant, as they used motion within the ads, as well as huge projections on building walls. The most compelling part of the city was the window displays of the Macy’s flagship store. Each window had spectacular holiday displays, some integrated motion, touch screen abilities, celebrity inspirations, and high-end fashion.
Day two was the start of the conference where I met with my team for the first time in the Madison Avenue Advertising Track. An interesting aspect of the conference was the fact that teams were made up of individuals from different colleges and you got to meet new people and work together. My team included three other students; Krysti Shelton from Utah, Carman Hoffman from North Dakota and Mike Tolar from Wyoming. The day began with a tour of the J. Walter Thompson (JWT) advertising headquarters. It was interesting to see the inside of an advertising company and gain knowledge of the daily operations. With over 200 offices in more than 90 countries, JWT is a true global network and is one of the world’s best well-known marking communications brand. A few of their clients include Macys, Johnson & Johnson, Kraft, Coca-Cola, Nestlé, Nike, Barbie, and Hewlett Packard. The tour was followed by three presentations made by employees of three major companies. The first was made by Mark Truss, the director of brand intelligence at JWT, followed by Rob Scalea, the chief executive officer of Brand Union, and Adam Potashnick, the global media director of MediaCom. After the presentations we were presented with our case study.
Our client for the case was Brand USA, which is a company that promotes foreign travel to the United States. Our job was to act as a marketing firm and pitch our ideas to a panel of judges. The judging panel representing Brand USA for the pitch were Mark Truss, the director of brand intelligence at JWT, Adam Potashnick, the global media director of MediaCom, Sarah O’Neil, the business development director at Brand Union, and Kristen Henkels, an account manager at JWT. The goals were to define the target markets and demographics of our potential clientele, create a brand position for the company and identify which media to incorporate. We had 24 hours to complete the strategic marketing plan and then had 15 minutes to present to our client. An appealing twist to the evening ended with a presentation made by the judges incorporating the actual marketing plan they developed and presented to Brand USA. It was pleasing to see how much our plan coincided with many of the same aspects of their own.
On the third day, presentations were made and an award ceremony was held. I sat anxiously as National Collegiate DECA officers read the names of students who had placed in other tracks; Sports & Entertainment Marketing, International Business & Finance, Hospitality & Culinary Arts and Fashion Merchandising & Retail Management. Finally the winners of the Madison Avenue Advertising Track were called and I was thrilled to hear that my teammates and I were awarded first place. I should note, Michelle Aliquo, a JWU freshman culinary student and her team placed second in the Hospitality & Culinary Arts Track.
Creating a strategic marketing plan for this case study was a lot of hard work, but it was also a lot of fun and something from which I am sure to benefit. The experience helped me build skills in marketing research, strategy development, branding, media buying, and creative. These abilities are going to be an asset to my skill set that will help me with my career goal as an integrated marketing communications executive.
See more photos here.
Business Management and Marketing, 2012
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| Madison Avenue Advertising Track Winning Team From left to Right: Krysti Shelton, UT; Mike Tolar, WY; Samantha Wilber, RI; and Carman Hoffman, ND |
On Thursday November 17th we boarded the Amtrak in pursuit of the big city. As the train grew close to approach our destination, I saw for the first time the bright lights of the New York City skyline and was amazed by its beauty. Not only was the trip an opportunity to compete, it also gave my peers and I the opportunity to explore the city.
The first night in the city, I immediately chose to walk to Time Square and see what all the hype was about. As marketing and advertising is my passion, I was overwhelmed by the creativity and amount of media streaming all over the buildings from the rooftops all the way down to the sidewalks. I was dazed by the fact that the commercial use of space was so brilliant, as they used motion within the ads, as well as huge projections on building walls. The most compelling part of the city was the window displays of the Macy’s flagship store. Each window had spectacular holiday displays, some integrated motion, touch screen abilities, celebrity inspirations, and high-end fashion.
Day two was the start of the conference where I met with my team for the first time in the Madison Avenue Advertising Track. An interesting aspect of the conference was the fact that teams were made up of individuals from different colleges and you got to meet new people and work together. My team included three other students; Krysti Shelton from Utah, Carman Hoffman from North Dakota and Mike Tolar from Wyoming. The day began with a tour of the J. Walter Thompson (JWT) advertising headquarters. It was interesting to see the inside of an advertising company and gain knowledge of the daily operations. With over 200 offices in more than 90 countries, JWT is a true global network and is one of the world’s best well-known marking communications brand. A few of their clients include Macys, Johnson & Johnson, Kraft, Coca-Cola, Nestlé, Nike, Barbie, and Hewlett Packard. The tour was followed by three presentations made by employees of three major companies. The first was made by Mark Truss, the director of brand intelligence at JWT, followed by Rob Scalea, the chief executive officer of Brand Union, and Adam Potashnick, the global media director of MediaCom. After the presentations we were presented with our case study.
Our client for the case was Brand USA, which is a company that promotes foreign travel to the United States. Our job was to act as a marketing firm and pitch our ideas to a panel of judges. The judging panel representing Brand USA for the pitch were Mark Truss, the director of brand intelligence at JWT, Adam Potashnick, the global media director of MediaCom, Sarah O’Neil, the business development director at Brand Union, and Kristen Henkels, an account manager at JWT. The goals were to define the target markets and demographics of our potential clientele, create a brand position for the company and identify which media to incorporate. We had 24 hours to complete the strategic marketing plan and then had 15 minutes to present to our client. An appealing twist to the evening ended with a presentation made by the judges incorporating the actual marketing plan they developed and presented to Brand USA. It was pleasing to see how much our plan coincided with many of the same aspects of their own.
On the third day, presentations were made and an award ceremony was held. I sat anxiously as National Collegiate DECA officers read the names of students who had placed in other tracks; Sports & Entertainment Marketing, International Business & Finance, Hospitality & Culinary Arts and Fashion Merchandising & Retail Management. Finally the winners of the Madison Avenue Advertising Track were called and I was thrilled to hear that my teammates and I were awarded first place. I should note, Michelle Aliquo, a JWU freshman culinary student and her team placed second in the Hospitality & Culinary Arts Track.
Creating a strategic marketing plan for this case study was a lot of hard work, but it was also a lot of fun and something from which I am sure to benefit. The experience helped me build skills in marketing research, strategy development, branding, media buying, and creative. These abilities are going to be an asset to my skill set that will help me with my career goal as an integrated marketing communications executive.
See more photos here.
Sunday, October 30, 2011
What Scares You? NSO Students Test this Question While Attending the NSO Spooktacular
By Samantha Wilber
Business Management and Marketing, 2012
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| Costume Contestants From Left to Right: Kyla Washington, Professor Wilkinson, and Cassandra Aaronson |
What do you fear the most? It is the age old question around Halloween, as haunted houses open their doors. On a cold and rainy October night I put this question to the test along with 11 other JWU students, eight NSO members and three guests at the NSO Spooktacular. We boarded a JWU van and killed time during the 17-mile drive by singing Halloween classics and talking about what we fear most. I observed the costumes of my classmates and knew it was going to be a toss-up for who would win best costume later on that night. Within 30 minutes we had reached our destination: the Factory of Terror in Fall River, MA – hailed as New England’s largest and scariest haunted house attraction.
We were accompanied by advisors Dr. Erin Wilkinson and Professor Michelle Morin, who, surprisingly, were just as scared as us, if not more. While waiting in line we observed the architecture of the bloodcurdling factory that had blood splatter and cobwebs everywhere. I instantly felt a chill while the frightening ghouls all around taunted me. At this point I could only envision the fright I was about to experience as I stepped foot through the doors of the Bloodworth Dungeon and walked through thirty terrifying chambers of the factory.
The gates opened with an eerie spine-tingling creak while our horrified screams filled the murky room. We crossed the threshold and the door slammed behind us. This is where the fright set in as we came face-to-face with the grueling figures of the 113 factory workers murdered in the 1956 mystery murder massacre.
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| Costume Contest Winner: Cassandra Aaronson |
After making it through the Factory of Terror, we enjoyed a nice hot chocolate, and then voted to determine the best costume. Freshmen NSO student Cassandra Aaronson won the top prize - a $25 Barnes and Noble’s gift card - for her cat costume. As the night came to a close, we bonded with details about ourselves and what we feared the most on that cold October night. For Professor Morin, it was the sound of a chain saw closing in behind her. For me it was the giant hissing spiders in the Arachnophobia room. However, when it was all over, I guess it wasn’t so scary after all. We had each other; so we survived.
Saturday, October 22, 2011
DECA Day in Boston
By Emily Ackerman
International Business, 2014
DECA Day was a great opportunity for me to travel to Boston with other NSO members to compete in a mock competition. We networked with other college students from the local area and presented in front of professional judges who were businessmen and women working in the fields in which we were competing in. This wonderful trip gave me the chance to see what DECA competitions were all about and was an eye-opening experience.
See more photos here.
International Business, 2014
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| JWU students participating at DECA Day. |
As I entered the Bay State College Library where the DECA conference was held, the noise of fellow participants filled the air. With all the nerves and excitement I eagerly awaited for the evening’s competition. I watched the students from Bay State and Endicott College work intensely on their case studies until it was our turn to follow suit.
Unlike most students in attendance, DECA was not offered in my high school and even though I had a background in debate this was a whole new ball game for me. My heart was racing with a strong feeling of apprehension for what was to come. As we prepared for the chance to impress the judges with our skills and knowledge, my nerves fell at ease as our presentation began to assemble smoothly. Our case topic was human resource management, a topic I am not too familiar with, but my group members knew it well, which also helped calm my nerves.
As the prep time came to an end we entered a room in front of two judges that appeared eager to hear our proposal. I listened as my group members spoke with knowledge and poise, which allowed me to feel more comfortable when it became my turn to speak. When the presentation came to an end, the judges seemed impressed and we felt a sense of accomplishment.
The judges’ feedback we received was positive and useful; it gave us the guidance to improve upon our skills for future competitions and real life challenges. Overall the involvement in this conference provided me with an experience that allowed me to expand my capabilities and build my professional persona.
Tips that I picked up:
§ I learned how to pitch my ideas to a panel of judges and present in a professional manner.
§ I learned that nerves are natural but will go away with continued practice and confidence.
§ The judges spoke to us about tips and general advice for all presenting needs, no matter what it’s for.
§ One specific highlight from the judges feedback that really helped me was that, if you forgot to mention a topic in your speech do not get nervous, because the judges do not know what you’re were about to say and they don’t know you missed it, only you do.
See more photos here.
